Monday, December 17, 2012

Come take a ride on a magic carpet . . .

Here's another great newspaper ad from 1935 tying in Mickey Mouse and Santa Claus - the two greatest fictional characters of the day. 

By the time this particular ad appeared in print, Disney's merchandising rep Herman "Kay" Kamen was  well on his way to being crowned the "King of Toyland."

In 1932 Kamen embarked on an ambitious plan to have major department stores theme their toylands around Disney characters and related merchandise. The point-of-sale marketing material, as well as the newspaper and radio ads were phenomenal. 

This 1935 ad features Mickey, Minnie, and Santa, and at the bottom of the ad there is a second illustration featuring Mickey, Pluto, Horace, Clarabelle, Goofy (aka Dippy Dawg), and a super-looking long-billed Donald. The crew ride atop a magic carpet, which is the very gimmick Kamen had promoted to retailers that year.

To read more about the "magic carpet" click here to read a post I published back in 2007 about the premium booklet lucky youngsters could score.

As always, click on the image to make it larger.

Saturday, December 8, 2012

Special Christmas event . . . this Friday!

This ad ran during the run up to Christmas in 1935. By this time, Disney merchandising rep Kay Kamen had been at the helm of Disney's licensing arm for almost three years. 

Kamen embarked on a merchandising program that would eventually general millions of dollars in royalty fees and tens-of-millions of dollars in Disney-themed toy sales. This is the first of several great ad examples which I'll be posting over the course of the next few weeks, in addition to some fantastic 1930s Disney Christmas-themed merchandise.

To see some more Christmas newspaper ads, click here, here, here, and here.