By the time this particular ad appeared in print, Disney's merchandising rep Herman "Kay" Kamen was well on his way to being crowned the "King of Toyland."
In 1932 Kamen embarked on an ambitious plan to have major department stores theme their toylands around Disney characters and related merchandise. The point-of-sale marketing material, as well as the newspaper and radio ads were phenomenal.
This 1935 ad features Mickey, Minnie, and Santa, and at the bottom of the ad there is a second illustration featuring Mickey, Pluto, Horace, Clarabelle, Goofy (aka Dippy Dawg), and a super-looking long-billed Donald. The crew ride atop a magic carpet, which is the very gimmick Kamen had promoted to retailers that year.
To read more about the "magic carpet" click here to read a post I published back in 2007 about the premium booklet lucky youngsters could score.
As always, click on the image to make it larger.
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