Sunday, November 18, 2012

Schools closed in honor of Mickey Mouse's birthday

Today is the official day The Walt Disney Company celebrates Mickey's 84th birthday. Over 50 years ago the mouse's big day was a big deal and was celebrated with birthday-related events worldwide. Now, not so much. In honor of Mickey's birthday I offer-up some publicity ads from years gone by:


The funny thing about the above ad was that schools were really closed on October 1, 1932. Just not in honor of Mickey's birthday. October 1, 1932, was a Saturday! Some clever marketing on someone's behalf, possibly Harry Hammond Beall, who was in charge of Disney Studio publicity at the time.

The following ads are from the big UA publicity campaign of 1935.






The next ad dates from 1938.


Mickey's 7th birthday bash in 1935 was a really big deal. Walt Disney's distributor, United Artists, pulled out all the stops with a huge publicity campaign. To learn more about UA's 1935 promotion and see some other cool birthday ads please visit my previous post on the topic by clicking here.

As always, click on the images to make them larger.

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