In celebration of Mickey's upcoming birthday, I'm going to try and post a series of rare Mickey Mouse magazine advertisements from the 1930s over the course of the next week.
Here's the first in the series - a Columbia Pictures promotion from February 1931:
In the spring of 1930, Walt Disney ended his business relationship with the shifty Pat Powers, a New York businessman who had been distributing the Mickey Mouse shorts starting with Steamboat Willie, and instead inked a new deal with Columbia Pictures.
The interesting coincidence in the above ad is the fact Chaplin and Fairbanks were two of the four Hollywood legends that started up United Artists in February 1919, along with Mary Pickford and D.W. Griffith. And it just happened to be United Artists that Disney signed with to distribute his films starting in June 1932, after a falling out with Columbia.