Thursday, December 29, 2011

Snow White magazine Gustaf Tenggren cover

This magazine with a great Snow White cover illustration by Gustaf Tenggren sold on eBay recently. I forgot about the item and didn't get a bid in on time. The magazine sold for $21.50, which I think was a very reasonable price.


The cover date for this issue was September 17, 1938, and the magazine also included a two-page article.

Thursday, December 22, 2011

Disney Christmas ad 1933

This ad for two Silly Symphony cartoons and a Mickey Mouse short appeared in the November 1933 edition of Motion Picture Daily.

Mickey's Good Deed happens to be one of my favorite mouse cartoons. I posted a story about that film four years ago. You can read it here.

1937 Snow White advertising

The following full-page ad appeared in the December 25, 1937 edition of Box Office magazine.


The following ads appeared in the January1, 1938 issue of Box Office.


Wednesday, December 21, 2011

Snow White's premiere - 74 years ago tonight

Tonight marks the 74th anniversary of the premiere of Walt Disney's Snow White and the Seven Dwarfs, at the Carthay Circle Theatre in Hollywood.

I've written extensively about this eventul evening in several other posts on this blog. You can read them by clicking on this "Snow White" link.

Here are a few more interesting photos to go along with all the others I've published in the past.

 A quartet of comedians and comediennes: Jack Benny, Mary Livingstone, George Burns, and Gracie Allen walk down the blue carpet under a canopy of lights to attend the premiere.

The entrance to the Carthay Circle Theatre showing the canopied, blue-carpeted walkway. Check out my other Snow White posts to see more images taken premiere night.

The Dwarf's cottage and several other structures were constructed on Wilshire Boulevard to add to the flavor of the event. Image courtesy the Los Angeles Public Library.

Walt Disney receives the special Academy Award for the film from child star Shirley Temple.

Here's a YouTube video of a clip from an RKO-Pathe newsreel showing some of the night's glitter.

Monday, December 19, 2011

Walt, Kay, and Disney gifts

A post I've written about Kay Kamen, and vintage 1930s Disney Christmas-related items has been published on The Walt Disney Family Museum blog. Click here to check it out.

Sunday, December 18, 2011

1935 Mickey Mouse stocking stuffer

In our house the tradition has always been to put a Japanese mandarin orange in the toe of our children's Christmas stockings. It's something my parents and my wife's parents did when we were young. Back in 1935, little kids in the U.K. might find a jar of marmalade in their Christmas stocking. Beats a lump of coal I guess . . . but not by much.


The actual jar of Mickey Mouse marmalade was one of dozens of items featured in George Kamen's 1935 English Disney licensees catalog. Image courtesy Hake's Americana.

Diane Disney Miller - Happy Birthday!

On this day in 1933 Diane Marie Disney was born.

Click here to see a post I published in 2009 in honor of the event.

Monday, December 12, 2011

1934 Kamen / Disney Christmas store display advertising

Kay Kamen's 1934 Christmas Promotion manual is filled with great photos of some of the advertising items that were available to retailers - this material ranged from paper banners, to column decorations, to large multi-colored scenes, some of which had moving parts.

What follows are images of two of the larger vignettes that were offered in the 1934 manual. According to the captions, the two pictured here measured 5x7. Others measured a whopping 6x9 feet! These pieces would have been painted in vibrant colors, just like the toy sign I'm using this month as the header at the top of my blog. (The toy sign was an item available in Kamen's 1935 Christmas manual.) 

The Walt Disney Family Museum has an example of the first vignette in their collection. If you look closely at the second vignette pictured, you'll see some great representations of other Disney characters including a super, long-beaked Donald Duck, Clarabelle Cow, Horace Horsecollar, the Big Bad Wolf, a rarely, if ever seen, Little Red Riding Hood, and even what appears to be one of the bunny rabbits from the Silly Symphony cartoon Funny Little Bunnies.


In the display piece above, the signpost reads "Chicago." The sign in the vignette at The Walt Disney Family Museum reads "London." I would imagine the signpost would have the name of the city painted on it that the store purchasing the display piece was located in.


The next three images show some of the banners that were available in 1934. These decorations would have been printed in color on paper, and either taped or tied to columns, posts, and/or the walls in strategic locations around the store.




All of the photos in this post are courtesy my friend Ted Hake, of Hake's Americana.

Thursday, December 8, 2011

"A Christmas gift from Mickey Mouse" - 1934

This premium was featured in Kay Kamen's 1934 Christmas Promotion manual. Retailers purchased these little booklets by the gross and had their toyland Santa give them away to children. What a great way to get a neat Disney item . . . and it was free!

Of course the visiting children and their parents had to navigate all of the point of sale display advertising, and aisles with shelves filled to the brim with neat merchandise, to get in line to see Santa . . . and this usually resulted in more than a few sales, thus offsetting the cost of the premium to the retailer. So much for free.

 Image courtesy Hake's Americana. 

The premium is from my own collection. The two images show the front cover, and the interior spread.



The wheel seen on the left with all the little illustrations could be spun. When viewed through a small opening on the front cover, the spinning illustrations gave the illusion of Mickey ice-skating. When viewed through the opening in the back cover, the illustrations depicted Minnie walking down a snowy trail.

Wednesday, December 7, 2011

Mickey Mouse at Toyfair - Christmas 1933

Great pair of sample ads that were included in Disney merchandising rep Kay Kamen's 1933 Christmas Promotion campaign manual.


Images courtesy Hakes Americana.