Kay Kamen's 1934 Christmas Promotion manual is filled with great photos of some of the advertising items that were available to retailers - this material ranged from paper banners, to column decorations, to large multi-colored scenes, some of which had moving parts.
What follows are images of two of the larger vignettes that were offered in the 1934 manual. According to the captions, the two pictured here measured 5x7. Others measured a whopping 6x9 feet! These pieces would have been painted in vibrant colors, just like the toy sign I'm using this month as the header at the top of my blog. (The toy sign was an item available in Kamen's 1935 Christmas manual.)
The Walt Disney Family Museum has an example of the first vignette in their collection. If you look closely at the second vignette pictured, you'll see some great representations of other Disney characters including a super, long-beaked Donald Duck, Clarabelle Cow, Horace Horsecollar, the Big Bad Wolf, a rarely, if ever seen, Little Red Riding Hood, and even what appears to be one of the bunny rabbits from the Silly Symphony cartoon Funny Little Bunnies.
In the display piece above, the signpost reads "Chicago." The sign in the vignette at The Walt Disney Family Museum reads "London." I would imagine the signpost would have the name of the city painted on it that the store purchasing the display piece was located in.
The next three images show some of the banners that were available in 1934. These decorations would have been printed in color on paper, and either taped or tied to columns, posts, and/or the walls in strategic locations around the store.
All of the photos in this post are courtesy my friend Ted Hake, of Hake's Americana.
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