Southern Dairies became a Disney licensee in 1936. The publicity image of Walt Disney and some of his staff was taken on the grounds of the Hyperion Studio. Walt Disney sits on a box of ice cream cup novelties, while other staff hold paper banners advertising the cool summer treat. Disney and some of the others seem to be indulging in the tasty delight.
Besides the posters and actual ice cream cups, a pin-back button and play money were also issued. The novelty items were usually used by participating merchants who sponsored their local theater's Mickey Mouse Club. The pin and money would have been used in Club promotions as a means of getting children into the retailer's outlet.
The publicity image is courtesy my friend Mark Sonntag. The ice cream cup was auctioned on eBay several months ago, while the pin and money images are courtesy Hake's Americana and Heritage Auctions.
1 comments:
Being of southern persuasion, I had to find out about Southern Dairies. It was in Atlanta, and the buildings that once housed the dairies have now been turned into loft apartments... just fyi. Interesting post.
C
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