Three Pigs Christmas Seals

The promotion of Christmas Seals began in Denmark in 1904 and was later adopted in the United States as a fundraising / awareness tool in 1907. The modified Cross of Lorraine seen on the American Lung Association gummed stamps was suggested by a French physician as a symbol of the "crusade against tuberculosis."

Image courtesy Hake's Americana

The Disney Three Little Pigs poster was created in 1934 for the Minnesota Public Health Association.

The above 1934 newspaper clipping promoted the poster. In case you can't read the copy, the text stated:

Fight the
BIG BAD WOLF
"TUBERCULOSIS"
Buy Christmas Seals

Walt Disney, creator of the famous "Three Little Pigs" and other motion picture cartoons, has made an outstanding contribution to the cause of Christmas Seals in the form of the above cartoon. The Minnesta [sic] Public Health Association has had the cartoon made into a poster which is being sent to every school as part of the campaign to enlist the interets of children in tuberculosis prevention.