From my clipping file, a December 1935 newspaper ad announcing Mickey's appearance at a Pennsylvania department store Toyland. The ad's accompanying text box read:Mickey Mouse Has A Gift For Every Child
Bring all the children here to see Tollin's real live 'Mickey Mouse'... give them the thrill of seeing him in person! 'Mickey' has a little souvenir for each child that comes with its parent. And don't forget...YOU DON'T NEED CASH, tell us to charge it!"
Several other newspaper clippings I have from 1935 indicate the premium of choice for retail Santa Clauses were Mickey Mouse and Minnie Mouse paper masks. Perhaps that is the premium referred to in this instance.
The bold "you don't need cash" appeared as is in the ad. I wonder if this is where the country's credit woes had their genesis?
Bring all the children here to see Tollin's real live 'Mickey Mouse'... give them the thrill of seeing him in person! 'Mickey' has a little souvenir for each child that comes with its parent. And don't forget...YOU DON'T NEED CASH, tell us to charge it!"
Several other newspaper clippings I have from 1935 indicate the premium of choice for retail Santa Clauses were Mickey Mouse and Minnie Mouse paper masks. Perhaps that is the premium referred to in this instance.
The bold "you don't need cash" appeared as is in the ad. I wonder if this is where the country's credit woes had their genesis?
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